Industry Leaders Taking the Stage at RESA Connect™ Atlanta

Handpicked for their unique expertise and impact, the group of experts coming to RESA Connect™ in January brings a range of insights that transcend industries.

Together, they offer practical tools and strategies tailored to help you lead teams, protect your home staging business, and scale profitably—each sharing insights from their specialized field.

Natalie & Shane Lorenz

Natalie and Shane Lorenz are the dynamic duo behind Decorus Home Staging, Decorus Design, and Decorus Art, setting a high standard for home staging and design innovation in Seattle and Southwest Florida.

 

Together, they bring a fresh, creative approach to the industry, merging award-winning staging expertise with cutting-edge, practical solutions that elevate the art of home presentation.

 

Their combined efforts have transformed Decorus Home Staging from an incubator startup to a 7-figure business in just five short years.

 

Natalie Lorenz is the Founder and CEO of Decorus Home Staging and Decorus Design. Recognized as “America’s Home Staging Expert,” Natalie has appeared on major networks like NBC and CBS and in publications such as Elle Décor. Leading her team of award-winning luxury vacant home stagers to challenge the status quo. It’s that unique and customized approach that has garnered her some of the most respected accolades including being named one of the Top 100 Most Influential People in Real Estate Staging by the Real Estate Staging Association® for six years running. With multiple certifications, including Certified Staging Professional® and Certified Color Consultant™, Natalie is dedicated to pushing the boundaries of what staging can achieve, transforming homes and creating lasting impressions.

 

Shane Lorenz is the visionary founder of Decorus Art, an innovative branch of the Decorus brand, specializing in custom artwork and reusable furniture covers tailored for home staging. With his unique insights from working alongside Natalie in Decorus Home Staging, Shane saw an opportunity to create products that blend practicality with aesthetic appeal for stagers. Passionate about elevating the standards of home staging, he dedicates his expertise to developing unique, high-quality products that address the unique challenges faced by home stagers, ensuring each project is both stunning and practical.

Learn More about Natalie Follow Natalie Learn More about Shane Follow Decorus Art

Profitability in Practice: A Workshop for Stagers on the Brink of 7-Figure or Goals to Create a Company With Big Profits

Get hands-on with your numbers alongside the hosts of this session, as you uncover hidden profit opportunities and fine-tune your financials for lasting growth.

RESA Connect™ Attendees Can Expect to Learn:

  • What it really costs to run a home staging business down to the hour.

  • How to analyze THEIR cost of doing business – Attendees are encouraged to bring their financials for this in depth workshop.
  • How to find ways to increase revenue through analyzing THEIR OWN financials
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Dr. Kent Wessinger

Dr. Kent Wessinger is a globally recognized researcher specializing in younger generation engagement and retention.

 

With over five years of implementation experience and insights from over 51,000 voices, Dr. Wessinger has developed a proven methodology to help organizations secure growth by effectively attracting, engaging, and retaining younger employees.

 

Dr. Kent Wessinger’s research identifies these challenges and offers practical solutions. His work reveals that younger generations seek accountability and mentorship, but within structures that support their holistic success.

 

By addressing these needs, organizations can transform a potential threat into a growth opportunity.

Learn more about Dr. Kent

Driving Accountability: Attract, engage, and retain the younger workforce with practical solutions

83% of leaders are concerned about the future of their company due to challenges with the younger workforce. This talk delivers practical, actionable solutions to help leaders position their younger workforce for sustainable growth and lasting success. Now is the time to fortify your competitive leverage—equip your team with the tools they need to attract, engage, and retain their younger workforce.

RESA Connect™ Attendees Can Expect to Learn How to:

  • Build an accountability structure that motivates younger employees.
  • Attract top talent by shifting from recruitment to strategic attraction.
  • Develop engagement strategies that drive employee performance and satisfaction.
  • Solve retention challenges to reduce costly turnover.
  • Capture the revenue opportunity with Millennial and Gen Z clients.
  • Design cross-generational mentoring programs that foster collaboration.
  • Mitigate intergenerational conflict for smoother team dynamics.
  • Create a leadership pipeline to future-proof the organization.
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Amber Guyton

Amber Guyton is the owner of Blessed Little Bungalow, an interior design firm based in Atlanta, Georgia.

 

A passionate champion for personal finance, she believes that interior design should not be a luxury reserved for the privileged few and is committed to democratizing the industry one home at a time.

 

A lover of soulful maximalism, Amber has served dozens of clients across the country designing colorful, affordable, and aesthetically pleasing residential and commercial projects.

 

As an interior designer, content creator, influencer, product curator, and wallpaper designer with her latest collaboration with Mitchell Black, Amber has been featured and recognized by notable organizations and publications such as HGTV Magazine, Architectural Digest, House Beautiful, Forbes, Ebony, Apartment Therapy, Domino, Hunker, Real Simple, Atlanta Homes & Lifestyles, Atlanta Magazine’s HOME, Good Housekeeping, and many more.

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Igniting Your Influence – How to Market Yourself Authentically

Amber will share her journey from being a part-time blogger and interior designer to a full-time influencer, multi-hyphenate entrepreneur, and nationally-recognized brand.

Learn how she leverages her marketing skills from her previous career and unique approach to interior design to show up authentically and gain clients and partnerships in alignment with her business.

RESA Connect™ Attendees Can Expect to Learn How to:

  • Build an authentic social media presence that attracts ideal clients and partnership opportunities.
  • Leverage professional background and unique skills to differentiate in a crowded market.
  • Transform personal expertise into a compelling brand story that resonates with target audiences.
  • Utilize PR to increase visibility and establish industry authority.
  • Scale a personal brand into multiple revenue streams (active and passive).
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Angie Avard Turner

Angie Avard Turner is an attorney with a fancy for all things patterned with bright colors.

 

After almost 20 years of creative entrepreneurship in retail, 10 years in wholesale, and 5 years in licensing, Angie decided to establish a law firm focusing on the needs of creative entrepreneurs. She doesn’t just represent those in creative industries, she’s part of it.

 

As a designer, artist, and entrepreneur, she understands the legal needs of creative businesses because she has walked a decade in those creative shoes. Specializing in Intellectual Property law, Angie obtained her LL.M. (stands for Masters in Law) in that practice area. This advanced law degree allows her to handle more complex issues pertaining to Copyright, Trademark, Licensing, Entertainment, E-Commerce, and Social Media law.

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If It’s Worth Creating, It’s Worth Protecting

Join us for a dynamic session designed to empower home stagers and interior designers with the legal tools essential for thriving in today’s industry.

This presentation will cover critical legal areas, including contracts, copyrights, trademarks, and collaborations, giving you practical ways to protect your creativity, boost business credibility, and set yourself apart. Whether you’re signing a client contract, developing a signature design, or collaborating with industry partners, learn how to safeguard your hard work and solidify the foundation of your business.

RESA Connect™ Attendees Can Expect to Learn How to:

  • Master the Essentials of Contracts: Get clarity on different types of contracts, why they matter, and how to use them effectively with clients and partners.

  • Leverage Copyrights for Business Protection: Understand how copyrights impact your creative assets and strategies to protect your original work.

  • Build Brand Value with Trademarks: Discover the power of trademarks and how they bring lasting value to your business identity.

  • Navigate Collaborations with Confidence: Learn the basics of forming business collaborations and how to enter these relationships effectively and securely.
Sign up for RESA Connect™ Atlanta to attend this session